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Smith Editing offers editing, writing, illustration, formatting, document conversion, and indexing services for technical, corporate, or personal projects.
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Corporate Samples: Writing & Editing

   We have a rich background and deep understanding of what it takes to put together an effective corporate piece. The samples below show our versatility. Let us know about your project and together we’ll determine how we can help you best.
  To give you zoom and search capability, and to let you use any platform, these samples are in PDF format. If you have not yet downloaded your free Acrobat Reader, click on the Acrobat image.

Press releases
press release, marketing collateral
 Qualis Announces QuickRamps. This is a good example of a standard structure for a press release. Directed to the electronic design automation community, this release leads with an explanation of what the news is about. Next, a series of key benefits delivered via quotes from a company spokesperson, a noted industry leader, and a customer is presented. Last, pricing and availability information, a standardized company description, and contact information are stated. Drafted, edited, and posted release to the Business Wire, High Tech Sector. Also converted the release to HTML and posted to corporate web site. Qualis (www.qualis.com) is a verification IP, consulting, and training firm. (PDF file 128 KB)

Product description for web
web page product description
 Qualis QuickRamp product description. This web page describing a consulting and training service for hardware design and verification projects has three purposes. It peaks visitor’s interest by offering a solution for beating the competition to market. It echoes the corporate strategic messages by offering a customized, leading-edge solution. It offers more information by linking to a downloadable, printable brochure. The goal was to have visitors call Sales for full information. Drafted, edited, and implemented the web page and the brochure. Qualis (www.qualis.com) is a verification IP, consulting, and training firm. (PDF file 122 KB)

Product brochures
product brochure, marketing collateral
 Qualis SONET eVC product brochure. This brochure for verification engineering teams about a verification component written in e for the SONET protocol has three purposes. It peaks visitor’s interest by offering a solution for beating the competition to market. It echoes the corporate strategic messages by offering a leading-edge solution. It offers more information than on the web. The goal was to have readers call Sales for full information. This brochure has both a printed and online version. Drafted, edited, illustrated, and formatted both editions of the brochure. Qualis (www.qualis.com) is a verification IP, consulting, and training firm. (PDF file 206 KB)

Illustrations
illustration, graphic, diagram

Qualis SONET eVC product brochure. Key to understanding a verification component's usability for a given protocol, is seeing the profiles it functions in. Adapted ASCII text "drawing" from the developer to the professional diagram presented on this brochure. This brochure for verification engineering teams about a verification component written in e for the SONET protocol has both a printed and online version. Drafted, edited, illustrated, and formatted both editions of the brochure. Qualis (www.qualis.com) is a verification IP, consulting, and training firm. (PDF file 206 KB)
 
web navigation chart, illustration, graphic
 Web navigation chart. To clarify a new navigation design for a corporate web site, we developed a site map that illustrated the links among the pages. We used color to distinguish the different types of links such as navigation bar, secondary links, and mid-page links. This excerpt is the top-level navigation. Subsequent pages illustrated second-level navigation. Qualis (www.qualis.com) is a verification IP, consulting, and training firm. (PDF file 80 KB)

Training brochures
training brochure, marketing collateral
 Jump Start in Verification Using Specman Elite. This print brochure for verification engineers about a verification methodology class using the e language gives an overview of what is covered in each section of the course, identifies the prerequisites, and offers contact information. This content is designed to work with a more general brochure that presents the benefits of attending a Qualis course, and the web site that presents a more detailed syllabus, lists the schedule, and offers online registration. Drafted, edited, and formatted this brochure. Also developed the general brochure and detailed web pages. Qualis (www.qualis.com) is a verification IP, consulting, and training firm. (PDF file 112 KB)

General brochures
brochure, marketing collateral
 Recruiting brochure. This print brochure supported a key initiative at Qualis to expand engineering staff. The content was designed to generate excitement among candidates, identify points of contact, and offer the web page URL that gave more information. Wrote, illustrated, edited, and formatted this brochure. Qualis (www.qualis.com) is a verification IP, consulting, and training firm. (PDF file 207 KB)

Presentations, speeches
presentation, speech
 Designing with Reuse in Mind. This Qualis presentation was developed for FPGA design and verification teams at a client, Xilinx. This presentation was a key piece in helping Xilinx management change their engineer’s development process. It presented a new methodology for developing FPGAs that leveraged previous work. This excerpt is the first ten slides of a two-day seminar. Qualis (www.qualis.com) is a verification IP, consulting, and training firm. (PDF file 323 KB)

Direct mail
direct mail
 OpenVera Catalyst direct mail. This Qualis direct mail piece for the electronic design automation community about becoming the founding partner in the Synopsys OpenVera Catalyst program is a good example of what proved to be effective in motivating recipients to go to the Qualis web site. The mailings were timed with the release of a new product, issuing a press release, or announcing a speaking engagement at a trade show. The mailing lead with information about that event. Highlights of other activities were included with links to the web site for more information. To ensure cross-platform readability, ASCII text email was the selected format. Qualis (www.qualis.com) is a verification IP, consulting, and training firm. (PDF file 148 KB)

Business plans
business plan
 SmartParts Web Site Business Plan. This business plan defined, organized, and clarified what the web presence for SmartParts should be. Particularly interesting sections were “Timeframe for Revenue Generation”, which factored in the web costs, and “How to Measure Success”, which is an often overlooked element. Researched, wrote, formatted, and edited the manuscript. SmartParts designs, tests, and manufactures, aviation parts that improve the efficiency of general aviation piston engine aircraft. Excerpt is the Table of Contents. (PDF file 99 KB)

Ad copy for web
web ad copy, ad copy
 Classroom rental ad. Supported a key initiative to generate more revenue by writing, editing, and implementing this online ad to rent the Qualis classroom. Qualis (www.qualis.com) is a verification IP, consulting, and training firm. (PDF file 474 KB)
About describes working with Smith Editing Expertise presents projects and clients Services explains what kind of improvements you can expect Samples demonstrates our proficiency Accolades shares enthusiasm about our work Connect here for rates and schedules specific to your project
Smith Editing edits, writes, illustrates, formats, converts, and indexes documents, manuscripts, and presentations for businesses and individuals for technical, corporate, or personal projects.