Smith Editing Corporate Expertise: Editorial, Writing, Graphics, and Index Services as a Contractor



Corporate Expertise: Writing & Editing			Many of our corporate writing and editing projects were seeded by an employer’s vague ideas or incomplete notes, and we coaxed them into a compelling, professional piece. The result grabbed the reader’s attention and delivered the intended message. We’ve tackled challenging projects successfully and we stand ready to help you succeed with yours. Listed below are some notable accomplishments. To give you a good idea of what you can expect from working with Smith Editing, we have also included many project samples. You can click the links in the project descriptions below, or go to Technical Samples, Corporate Samples, and Medical Samples pages directly.
Press releases			Drafted, edited, and posted to the appropriate wire services several press releases for Qualis that successfully captured the attention of the electronics design automation community. The number of visitors to the firm’s web site spiked dramatically immediately after each release. Qualis (www.qualis.com) is a verification IP, consulting, and training firm.
Product description for web			Drafted, edited, and coded in HTML several web pages for Qualis that described new products or services for the electronic design automation community. The content was designed to peak interest, echo the corporate strategic messages, and link to the downloadable print brochure that contained more information. The goal was to have visitors call Sales for full information. Qualis (www.qualis.com) is a verification IP, consulting, and training firm.
Product brochures			Drafted, edited, illustrated, and formatted several product brochures for Qualis that described new products or services for the electronic design automation community. Developed print version for trade shows and direct mail; developed online version for download and print from web. The content was designed to peak interest, echo the corporate strategic messages, and provide more information than offered on the web. The goal was to have readers call Sales for full information. Qualis (www.qualis.com) is a verification IP, consulting, and training firm.
Illustrations			Qualis SONET eVC product brochure. Key to understanding a verification component's usability for a given protocol is seeing the profiles it functions in. Adapted ASCII text "drawing" from the developer to the professional illustration presented on this brochure. This brochure has both a printed and online version. Drafted, edited, illustrated, and formatted both editions of the brochure. Qualis (www.qualis.com) is a verification IP, consulting, and training firm. (PDF file 206 KB)
			Web navigation chart. To clarify the navigation design for a restructuring of the corporate web site, we developed a site map that illustrated the links among the pages. We used color to distinguish the different types of links such as navigation bar, secondary links, and mid-page links. This excerpt is the top-level navigation. Subsequent pages illustrated second-level navigation. Qualis (www.qualis.com) is a verification IP, consulting, and training firm. (PDF file 80 KB)
Training brochures			Drafted, edited, and formatted several training brochures for Qualis that described available system design, verification, and reuse methodology courses for design and verification engineers. The content was designed to work with the web pages that provided more information on syllabi, schedule, and prices. Qualis (www.qualis.com) is a verification IP, consulting, and training firm.
General brochures			Wrote, illustrated, edited, and formatted several general message brochures for Qualis that described key focus areas in consulting, training, reuse methodology, and partnering. The content was designed to work with more detailed brochures and web pages. These were print brochures used for trade shows, prospect contacts, and direct mail. Qualis (www.qualis.com) is a verification IP, consulting, and training firm.
Presentations, speeches			Edited, illustrated, and formatted several Qualis presentations. These were road-show presentations that explained the consulting and training product lines for hardware verification methodology and IP, cornerstone presentations for engineering trade shows, and customized presentations for prospective clients. Qualis (www.qualis.com) is a verification IP, consulting, and training firm.
Annual reports			Wrote, edited, and formatted an annual report for Community Rowing Association. This document was a key piece in winning statewide legislative support for a bill that granted the club the right to negotiate a long-term lease for use of Metropolitan District Commission land. The lease allowed for conversion of existing facilities into what would be the largest public rowing facility in the Northeast. Community Rowing teaches rowing to youth; seniors; physically challenged, hearing impaired, and blind people; and people of diverse racial and economic backgrounds.
Direct mail			Drafted and edited ASCII text emails used for Qualis direct mail campaigns. The content reminded engineers of Qualis's mastery in verification IP and methodology. Success was evident in the dramatic spike in the number of web site visitors following each mailing. Qualis (www.qualis.com) is a verification IP, consulting, and training firm.
Business plans			Researched, wrote, formatted, and edited a business plan for the SmartParts corporate web site. This business plan defined, organized, and clarified what the firm’s web presence would be. Received strong endorsement from the firm for our efforts. SmartParts designs, tests, and manufactures aviation parts that improve the efficiency of general aviation piston engine aircraft.
Ad copy for web			Wrote, edited, and formatted several Qualis online recruiting ads and a classroom rental ad. Converted the recruiting ads to HTML and posted them to the Careers section of the corporate web site. By increasing the number of respondents, these ads supported a key initiative to add staff and generate more revenue. Qualis (www.qualis.com) is a verification IP, consulting, and training firm.